Determinants of switching intention towards mobile number portability
by Anil Kumar Agrawal; Monica Sharma; Praveen K. Mehrotra
International Journal of Process Management and Benchmarking (IJPMB), Vol. 10, No. 4, 2020

Abstract: India has the second largest telecom network in the world after China with about 1,206 million subscribers. The sharp increase in the teledensity and further decline in the tariffs in telecom sector has contributed significantly in India's economic growth. Mobile number portability (MNP) was introduced in India in 2011 but was limited to licensed service area (LSA). Countrywide MNP was launched in India in 2015. By March 2017, MNP requests were 23.3% of mobile subscriber base in India. In this paper Indian telecom sector, MNP progress in India, MNP implementation around the world, benefits of MNP and various studies on MNP have been discussed. Porting fees, porting speed, service quality, price, switching cost, satisfaction have been found the determinants of switching based on different studies carried around the world.

Online publication date: Tue, 13-Oct-2020

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