Applying smarter commerce analysis for click and mortar of integration platform in the retail industry Online publication date: Wed, 09-Sep-2020
by Tzu-Chun Weng; Chen-Te Hsu
International Journal of Services Technology and Management (IJSTM), Vol. 26, No. 5, 2020
Abstract: In the recent years, business models of physical store and online store have become mature. Terminal services increase the numbers of consumers through the physical channels and internet. Effectively integrate and link between the internet and physical services will be a challenge for all channel business and e-commerce industry. E-commerce has developed rapidly by evolving from sales online only into the actual situation integration (online to offline, O2O). The industry will reshape the composition of the target customer, redefine marketing strategy and rethink interactive content and service depth. The goal of this paper provides a total solution with an interoperable interface, forward-looking technology, field deployment, and configuration flexibility from the development of business intelligence data collection and analyses services to support the operation development of business service in the retail industry.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook