Tourism development using family business entrepreneurs: a new paradigm Online publication date: Thu, 03-Sep-2020
by Ajay A. Chauhan; Ketwadee Madden
International Journal of Public Sector Performance Management (IJPSPM), Vol. 6, No. 4, 2020
Abstract: Destinations have destination image as products have brand image. So if products do have product life cycle, the destination could have destination life cycle. The purpose of this research is to draw parallels to devise a strategic approach to the tourism development with specific focus of destinations development and discuss how family business small enterprises can be used in taking a destination to the maturity stage. This research is qualitative based on the analysis of case studies of a few destinations where family business enterprises have played a major role. The theory that emerges is that family business enterprises could be effectively utilised in the development stage to minimise the overall cost of development and in growth and maturity stage to create competitive advantage for a destination. There are not enough studies using concepts of strategic management for tourism development, though there are plenty of studies in destination marketing.
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