Digital games get viral on social media: a social network analysis of Pokémon Go on Twitter
by Datis Khajeheian; Shaghayegh Kolli
International Journal of Web Based Communities (IJWBC), Vol. 16, No. 3, 2020

Abstract: This article reports a social network analysis of how Pokémon Go, a social augmented reality mobile game, has been reflected and represented on twitter. With more than 500 million downloads, this game becomes one of the most popular augmented reality games ever played and based on the social nature of this game. It was a question that what are the characteristics of sharing of #pokemongo on twitter? This research conducted a social network analysis on the twitter platform by analysing the #pokemongo. Results show that this game promoted the social relationship of users and increased the conversation among the players. It also concluded that the social behaviour of users promoted and they acted more social, explored their surroundings more motivating and made their routines more meaningful.

Online publication date: Tue, 21-Jul-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com