Green marketing strategies for sustainability development of firm's performance in Malaysia: for green economy
by Siti Hindun Supaat; Amiruddin Ahamat; Nurul Zarirah Nizam
International Journal of Business Competition and Growth (IJBCG), Vol. 7, No. 1, 2020

Abstract: This manuscript goals to explain and refine the relationship of green marketing strategies between environmental culture, eco-orientation, green promotion, green innovation and corporate social responsibility towards firm's performance for sustainability development to green economy. Given the relevance of green marketing strategies to the success of a sustainability business, the emphasis on green marketing strategies and its effect on profitability to the green economy in future are inadequate. This research tackles the breach by offering a full view of tactical green marketing strategies and its competitive advantage. Specifically, the findings draw on contemporary green marketing literature indicate that an essential interaction exists among strategy and industrial people which increases the competitive advantage for humankind and the ecosystem. This work usages an updated methodology to draw on the present literature on the motorists and outcomes of strategic green marketing for the success of the sustainable development firm's performance.

Online publication date: Mon, 13-Jul-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Competition and Growth (IJBCG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com