Discovering consumer preference and their satisfaction level towards branded and unbranded paints Online publication date: Mon, 06-Jul-2020
by Shivam Gupta; Charu Bisaria; Suneel Gupta
International Journal of Business Excellence (IJBEX), Vol. 21, No. 3, 2020
Abstract: Consumer preference is the study which involves in depth analysis of the attitude of buyers related with buying. The paint industry of India is bifurcated as the organised and unorganised sector. The units which are large and medium-sized form the organised sector while the small scale units come under the unorganised sector. By and by, development of the paint industry of India can be seen from the increase in requirements of the paints, particularly in urban communities. Paint gives the platform that makes the human life colourful and adds beauty to live a life with peace and tranquillity. This exploration has been directed on 50 respondents of Gomti Nagar in Lucknow City. Questionnaire survey technique has been utilised to lead the exploration. The questionnaire was shaped with the close-ended questions. The principle goal of this paper is to discover the consumer's preference and their satisfaction level while acquiring branded and unbranded paints and to explore the factors that help customers to select paints.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook