Healthcare marketing and internet technology management
by Karen E. James, Binshan Lin, Joseph Tan
International Journal of Healthcare Technology and Management (IJHTM), Vol. 2, No. 1/2/3/4, 2000

Abstract: The strategic planning process provides healthcare organisations with a framework for analysing business opportunities and threats, and guides the strategy and tactics of strategic business units within an organisation, as well as departments within the strategic business units. In recent years, the technological changes affecting healthcare have been substantial; internet technologies in particular have and continue to influence strategic marketing and decision making on a number of fronts. This paper discusses how the internet and its associated technologies have impacted on the strategic marketing process for healthcare organisations.

Online publication date: Mon, 30-Jun-2003

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