Cultural diversity as a strategic source for designing pleasurable and competitive products, within the globalisation context
by Maristela Mitsuko Ono
J. of Design Research (JDR), Vol. 5, No. 1, 2006

Abstract: Based on a case study carried out in the household appliances industrial field, this paper discusses the practice of industrial design within the context of the globalisation process, facing the question of cultural diversity. This study emphasises the cultural diversity as a strategic source for designing pleasurable and competitive products; and the importance of designing products for society within a perspective of social and cultural responsibility and commitment, so as to enable it to promote emancipation, sustainable development, improvement of quality of life as well as the preservation of legacies and cultural identities of individuals and social groups.

Online publication date: Mon, 04-Sep-2006

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