The alignment between business strategy and project strategy and its effects on the dimensions of project success using PLS-SEM
by Saeed Zolfaghari; Alireza Aliahmadi; Mohammad Mahdavi Mazdeh; Javid Zare
International Journal of Business Excellence (IJBEX), Vol. 21, No. 2, 2020

Abstract: Increasing the companies' dependence on new product development (NPD) projects, as a way to carry out strategies, makes the alignment of these projects with organisational objectives more crucial. Utilising partial least squares structural equation modelling (PLS-SEM), this study sheds light on the process and logic of alignment between project strategy and business strategy and how the alignment affects different dimensions of project success of 91 NPD projects in 30 companies in Iran. This study elucidates the critical importance of alignment and prioritises the elements of project strategy in alignment with business strategy to achieve the specific dimensions of project success.

Online publication date: Mon, 01-Jun-2020

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