Formulating optimal strategies for engaging in health tourism sector in Isfahan province
by Shermineh Ghalamkari; Ali Kazemi; Ali Shaemi Barzoki; Hadi Teimouri
International Journal of Procurement Management (IJPM), Vol. 13, No. 3, 2020

Abstract: This study aims to formulate optimal human resource strategies for engaging in health tourism in Isfahan. The expert population of study consists of the professors of Isfahan University and Isfahan University of Medical Sciences, managers of cultural heritage organisation, and administers of Isfahan hoteliers and tourism agencies. Strategic plans were formulated using SWOT matrix and space matrix. The indices of medical tourism locating were first extracted for four parts of SWOT matrix, i.e., strengths, weaknesses, threats and opportunities using Delphi technique. Then, SWOT matrix was developed based on which industry attractiveness, financial power, environment stability and competitive advantage were configured in space matrix. Then, the competitive situation was determined using fuzzy Delphi technique. Finally, human resource (HR) strategies were prioritised aligned with competitive strategies using QSPM.

Online publication date: Fri, 29-May-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Procurement Management (IJPM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com