The influence of the culture of nations on a business discussion Online publication date: Mon, 11-May-2020
by Veronika Ferencz; Tomáš Stirber; László Józsa
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 4, No. 3/4, 2019
Abstract: This article compares the Hungarian and Arabic business cultures, discussing their similarities and differences with regard to behaviour and ethics. This is an experimental study that was created as a result of a long-term research project, trying to highlight Islamic-Hungarian business tendencies, to reveal the peculiarities of business life in order to present it widely from different perspectives. Fundamentally, the culture of every nation is formed by factors such as their working culture, politics, businesses or trade. These are colourful but very different segments of our lives; however, there is a common point: every area is defined by the relationship between the individuals and groups involved. In the work culture, for example, the definitive factor is the business philosophy, its history, traditions and goals. This article focuses on discussing the Hungarian and Arabic behaviour in the work culture, similarities and differences, work and business culture, ethical and behavioural culture.
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