Empirical analysis of women entrepreneurs and their success perception
by Nidhi Tiwari; Geetika Goel
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 39, No. 4, 2020

Abstract: Success is measured in several ways, especially the success of a business enterprise. Present paper has taken up perceptual measure of success. Nine success factors are identified on basis of past researches and women entrepreneurs' perception on these factors is measured with the help of primary survey conducted on all the registered women owned enterprises in the northern state of India. Entrepreneurs' background characteristics and enterprise characteristics are considered to assess whether they have an impact on the success perception of the entrepreneurs. The study shows that family size, education, firm's size and age have impact on success perception of women entrepreneurs. The major contribution of the paper is that the background of entrepreneur as well as enterprise are studied together to assess their impact on success perception.

Online publication date: Thu, 09-Apr-2020

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