The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry Online publication date: Tue, 24-Mar-2020
by A. Zafer Acar
International Journal of Business Innovation and Research (IJBIR), Vol. 21, No. 4, 2020
Abstract: As the logistics industry is suffering to adapt itself to the rapidly changing customer expectations, it needs to be innovative ever than before. However, once the innovation threshold has been exceeded, being more innovative does not create value. Also, to be innovative out of the market needs do not bring above average return. Therefore firms should adjust themselves to the market needs by getting to be market-oriented. Thus, the aims of this study are to investigate the relationships between market orientation and innovativeness related to firm performance and to advance the understanding of the role of the innovativeness in the context of the logistics industry. Results of this study have depended on a questionnaire survey conducted among logistics firms. The findings indicate strong relationships among market orientation, innovativeness, and firm performance. Foremost, inter-functional coordination and service innovativeness can significantly assist a firm in improving its performance.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook