External integration in medical technology development: a theoretical perspective
by Paula E. Bobrowski, Arun Ranchod
International Journal of Healthcare Technology and Management (IJHTM), Vol. 1, No. 1/2, 1999

Abstract: This research explores external integration in medical technology development from a communication theory perspective. The findings of the study demonstrate how high-tech medical technology manufacturers are organising and managing their communication systems with key insights into: 1) the medical technology development process; 2) the structure of external integration; 3) communication structures that are evolving in context to external integration; and 4) how firms are planning to expand external integration in medical technology management, an area that is considered to be the new frontier as we move further into the ''global information age''.

Online publication date: Mon, 30-Jun-2003

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