Strategic management in a public hospital by balanced scorecard and economics analysis
by Purichat Rodpai; Jongrak Hong-ngam
International Journal of Trade and Global Markets (IJTGM), Vol. 13, No. 1, 2020

Abstract: The objective of this study was to examine the overall management efficiency of a public hospital in the Northeastern region, Thailand by using the data envelopment analysis (DEA) and Balanced Scorecard (BSC) framework. The study was conducted in three phases including: 1) measuring the organisational performance efficiency using the DEA; 2) analysing the organisational strategic plan and formulating a strategy map to explain connections between strategic objectives based on the main perspectives of the BSC (financial, customer, internal process, and learning and growth); 3) interviewing hospital administrators about the overall strategic management of the hospital to determine how to improve management strategies to maximise balance and efficiency.

Online publication date: Thu, 06-Feb-2020

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