Marketing competitive strategies: a case study of national aluminium factory in Bahrain Online publication date: Wed, 27-Nov-2019
by Fadhel Hilal; Sawsan Hilal
International Journal of Teaching and Case Studies (IJTCS), Vol. 10, No. 4, 2019
Abstract: This case study was about the National Aluminum Factory (NAF) in Bahrain. The NAF was founded in 1986 as a workshop to assemble aluminium and glass products for windows and doors only. Then in 1997 it has become a factory at a medium-sized owned property. As a result of this extension, the factory provides several fixing services, services in excavation and backfilling, beside iron material assembly. The general manager of NAF currently adopts the cost-leadership strategy. However, this strategy is very difficult to implement for the time being due to the high rate of inflation in the cost of construction materials, and the high cost of operational expenses, beside worker's wages. The other two alternative competitive strategies are differentiation strategy and niche strategy. However, it is uncertain which strategy should be adopted by the factory's manager for the coming two years to defeat competitors and to be the market leader.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Teaching and Case Studies (IJTCS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook