Production and retailing of self help group products
by Thyagarajan Siddhartha; Thangasamy Nambirajan; Chandirasekaran Ganeshkumar
Global Business and Economics Review (GBER), Vol. 21, No. 6, 2019

Abstract: The aim of the paper is to empirically test the causal linkages among training, production, retailing and micro-small-medium enterprise (MSME) factors of self help groups (SHGs) products in Puducherry region for identifying the significant factors in the model using that policymaker can take data-driven making for improving the livelihoods status and sustainability of the SHGs. Based on the literature review relating to training, production and retailing activities of SHGs, a conceptual model was frame and resulting hypotheses from the model were empirically tested. A simple random sample of 251 SHGs was identified and primary data for the study was collected through survey method using a structured questionnaire. The statistical package of smart PLS 2.0.M3 was utilised to analyse the data using the statistical techniques of structural equation modelling (SEM). The findings of the SEM support all the hypotheses pertaining to the model that there is a positive influence of training on production, training on retail and training on MSME in the Puducherry region and research concludes with the implications and future research directions.

Online publication date: Mon, 30-Sep-2019

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