Business startup motives and satisfaction among Swedish selfemployed
by Birgitta Eriksson, Patrik Larsson, Mark Saruckij
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 2, No. 4, 2006

Abstract: This article investigates if satisfaction with being selfemployed is affected by whether the decision to become selfemployed has been made by choice or by force. After a literature review, the hypothesis was that pull factors lead to higher satisfaction than push factors among the selfemployed. A survey answered by 1040 selfemployed (62% of the sample), shows interesting results since both groups of startup motives lead to equally high levels of satisfaction. These results support a government's strategy to encourage and stimulate people to start a business both in times of economic recession and unemployment as well as during economic prosperity.

Online publication date: Mon, 10-Jul-2006

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