Vignettes-based research in behavioural operations management
by Amol S. Dhaigude; Debmallya Chatterjee; Soma Lilhare; Sudhir Ambekar
International Journal of Business Excellence (IJBEX), Vol. 19, No. 1, 2019

Abstract: Behavioural operation management (BOM), an emerging area within operations management, explores the interaction of human behaviours and operational processes and systems, and thus challenges this very rational decision-making assumption associated with human under all conditions. BOM relies heavily on the experimental research methodology to investigate the cause and effect relationship. Vignettes are an integral to experimental research; however, they have not been effectively used in BOM. This paper investigates the potential of vignette-based research (VBR) in BOM and proposes a framework for its use. We find that VBR is cost-effective, easy to replicate, scores high on realism, and can enhance internal validity. Further, we have proposed a framework for VBR, which can greatly empower researchers who wish to carry out studies in this field.

Online publication date: Thu, 22-Aug-2019

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