Who cares what the neighbours say: perceived failure intolerance and entrepreneurial intention Online publication date: Thu, 22-Aug-2019
by Brock M. Stout; Heather Annulis
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 37, No. 4, 2019
Abstract: Communities worldwide are seeking to improve aggregate entrepreneurial intention for local economic growth. This study investigates the potential influence of perceived failure intolerance (PFI) on entrepreneurial intention among potential entrepreneurs in rural environments. Failure intolerance has been mentioned as a possible entrepreneurial intention inhibitor, but less is known about the specific psychological operation of perceived failure intolerance or about why some individuals are less affected. The study also explores the influence of demographic variables and self-efficacy on the ability of potential entrepreneurs to overcome PFI. The synthesis of an anonymous expert panel from four states in the Midwestern US indicates that PFI acts as a necessary filter to screen out individuals not possessing sufficient entrepreneurial mindset, but recommends more encouragement of groups underrepresented in a community's start up base in order to increase overall entrepreneurial momentum.
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