Predicting entrepreneurial satisfaction: the role of non-financial incentive factors and quality of life among women digital entrepreneurs
by Tanusree Chakraborty; Madhurima Ganguly; Ashok Natarajan
J. for Global Business Advancement (JGBA), Vol. 12, No. 3, 2019

Abstract: Although women entrepreneurs have faced various obstacles in running their business, they have not immediately quit: they sustain their business. Beyond financial returns, these women entrepreneurs expect something that makes them satisfied and engaged in their businesses. This study thus explores factors in women's entrepreneurship. It studied a sample of 120 women digital entrepreneurs through a questionnaire method and telephonic interview. The results show that non-monetary determinants are significant predictors of entrepreneurial satisfaction among women digital entrepreneurs. This study also found that founders vary in their levels of satisfaction with regard to their achievements in factors such as revenue, material comfort achieved, optimism, business satisfaction, innovation, recognition and employee trust.

Online publication date: Mon, 05-Aug-2019

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