Multi-channel banking in Romania: a comparative study of the strategic approach adopted by domestic and foreign banks Online publication date: Tue, 20-Jun-2006
by Calin Gurau
International Journal of Financial Services Management (IJFSM), Vol. 1, No. 4, 2006
Abstract: Driven by increased competition and more demanding customers, in the last five years a large number of banks have diversified their offer, offering multi-channel banking services. The situation is similar in transition economies where domestic and foreign banks are attempting to develop the market and attract a larger share of customers. This study presents a comparative analysis of the multi-channel banking strategies implemented by foreign and domestic banks in Romania, discussing the competitive conditions of the Romanian banking environment and the main reasons for the development of multi-channel services: in the market penetration stage, the foreign banks enter the Romanian market either by initiating electronic banking services, or through the acquisition of domestic banks; then, in the expansion stage, the foreign banks continue to develop through organic growth or through further local acquisitions, while domestic banks attempt to diversify their offer by introducing electronic banking services.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Financial Services Management (IJFSM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook