Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?
by Ezlika Ghazali, Dilip Mutum, Nurul Azlinawatee Mahbob
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 1, No. 1, 2006

Abstract: This study is one of the first attempts to investigate consumer behaviour towards e-groceries shopping in the Malaysian context. It seeks to explore Malaysian consumers' general attitude towards buying fish on the internet. Past studies shows that online shopping has certain advantages as compared to physical shopping. However, this study found that consumers' attitudes are unfavourable to the idea of purchasing fish online. The majority of the respondents agreed with statements used to identify the factors that impede online fish purchasing and disagreed with items measuring factors that influence or motivate online fish purchasing.

Online publication date: Fri, 16-Jun-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com