Determinants of marketing channel choice among smallholder beef cattle farmers in Ghana's forest-savannah transitional zone
by Akwasi Mensah-Bonsu; Charlotte Owusu; Ditchfield P.K. Amegashie; John K.M. Kuwornu
International Journal of Value Chain Management (IJVCM), Vol. 10, No. 3, 2019

Abstract: This study sought to understand the determinants of market channel choice among smallholder beef cattle farmers in Ghana's forest-savannah transitional zone. Data was collected from 200 farmers through the administration of a structured questionnaire and analysed using a multinomial logit regression model. The results revealed that the producers' level of education, herd size, mode of payment and price for cattle sold positively influence the producers' choice of marketing channel, whereas the quantity beef cattle sold, the reason for production, farmer access to extension services, years of farming experience, membership of a producers association and marketing cost negatively influenced the choice of marketing channel. The role of farmer-based associations, standardisation of the beef cattle trade, provision of market information to the producers, and profiling of the producers based on the basis of their production capacity are critical for the improvement of the businesses of the beef cattle farmers.

Online publication date: Fri, 19-Jul-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Value Chain Management (IJVCM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com