An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
by Larry P. Pleshko; Richard A. Heiens
International Journal of Business and Emerging Markets (IJBEM), Vol. 11, No. 2, 2019

Abstract: The current study examines the relationship between time-in-market and market share for foreign firms versus domestic firms in the consumer ethnocentric emerging market of Kuwait. Data were collected from 99 competitors in five retail service categories. The results demonstrate that domestic Kuwaiti firms tend to have a significantly higher market share than foreign firms. The market share advantage of domestic firms over foreign firms is especially robust for those companies with greater time-in-market. In fact, recent foreign entrants actually tend to outperform more established foreign competitors. Thus, there is no pioneering advantage for foreign firms in the Kuwait market.

Online publication date: Tue, 16-Jul-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Emerging Markets (IJBEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com