The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia
by Yong Dirgiatmo; Zarifah Abdullah; Raja Haslinda Raja Mohd. Ali
International Journal of Trade and Global Markets (IJTGM), Vol. 12, No. 2, 2019

Abstract: The purpose of this paper is to investigate whether the entrepreneurial orientation (EO) provides a mediation effect on the relationship between the use of social media and both financial and non financial performance enhancement of exporter SMEs in Indonesia. The EO refers to the three dimensions initiated by Miller (1983), namely Innovation, risk-taking, and pro-activeness. While the use of social media by SMEs related to marketing support, customer relations and information accessibility (Parveen et al., 2016). A quantitative approach is used for 75 exporter SMEs located in Central Java Province, Indonesia. Data is collected through direct interview by 8 surveyors. The findings showed that only innovativeness provides mediation effect on the relationship between social media usage and exporter SMEs performance, both financially and non-financially. The implications of these findings indicate that by creative and innovative design, Indonesian SME products have been accepted and capable to compete in the international market.

Online publication date: Wed, 26-Jun-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Trade and Global Markets (IJTGM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com