Banks performance and customers' satisfaction in relation to corporate social responsibility: mediating customer trust and spiritual leadership: what counts!
by Anan F. Srouji; Suzan R. Abed; Madher E. Hamdallah
International Journal of Business Innovation and Research (IJBIR), Vol. 19, No. 3, 2019

Abstract: The drive of the work study is essentialised at first to investigate corporate social responsibility (CSR) awareness impacts on apparent customer satisfaction (CSatf) and banking performance (BPerf) in the Jordanian banking division. Meanwhile, the second focus of this work is to propose a mediating role of customer trust (CTrust) and spiritual leadership (SprLead) with a measurement of relationship effect between exogenous and endogenous variables. A hypothesised model test was performed through field survey, total of 417 customers input gathered in 24 banks. Results and presumptions reveal that customers in Jordanian banks ascertain that CSR is a dimensional paradigm that obliges as a direct component of CSatf and BPerf through a positive relationship. While, CTrust has a partial positive mediating effect on relationship between CSR - CSatf, and between CSR - Bperf, SprLead had a partial mediating effect between CSR - CSatf and did not influence the relationship between CSR - BPerf.

Online publication date: Wed, 26-Jun-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com