A study on pre-announcements of new products and product withdrawn
by Shu-Hua Chien, Jyh-Jeng Wu
International Journal of Services Technology and Management (IJSTM), Vol. 7, No. 2, 2006

Abstract: The study analyses factors that influence firms' decisions to make pre-announcements on new products and products withdrawn. A survey is conducted and a structural equation model to study the relationships among the factors is developed. The two industries are electronics industry and information software industry in Taiwan, where pre-announcements are frequent. The empirical findings show that technical skill and specific investment are all important, but product complexity is not a statistically significant factor.

Online publication date: Wed, 07-Jun-2006

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