Proceedings of the International Conference on
Software, Knowledge, Information Management and Applications (SKIMA 2013)
Advanced Technology Solutions and Applications in Higher Education and Enterprises
 
(from Chapter 7: Social Factors and Technology Acceptance)

 Full Citation and Abstract

Title: Study of factors influencing the intention to use Facebook: case of university students in Bhutan
  Author(s): Sonam Choden, Nagul Cooharojananone, Rajalida Lipikorn
  Address: MIMIT Lab, Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Thailand
sonam.c @ student.chula.ac.th, nagul.c @ chula.ac.th, rajalida.l @ chula.ac.th
  Reference: SKIMA 2013 Proceedings  pp. 325 - 332
  Abstract/
Summary
This study tries to find out which factors influence the use of Facebook by the students from colleges and institutes in Bhutan. Four pre-determined factors are tested to find out the students' use of Facebook amongst this cohort. The study revealed that intention to use Facebook was strongly determined by the factor social enhancement followed by social interaction and entertainment value. Surprisingly the factor social influence is insignificant in determining the students' intention to use Facebook in Bhutan.
 
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