Proceedings of the International Conference on
Software, Knowledge, Information Management and Applications (SKIMA 2013)
Advanced Technology Solutions and Applications in Higher Education and Enterprises
 
(from Chapter 7: Social Factors and Technology Acceptance)

 Full Citation and Abstract

Title: The effects of factors on customers' attitude towards acceptance of internet banking in Bhutan
  Author(s): Ugyen Dendup, Nagul Cooharojananone, Rajalida Lipikorn
  Address: MIMIT Lab, Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Thailand
dendup.u @ student.chula.ac.th, nagul.c @ chula.ac.th, rajalida.l @ chula.ac.th
  Reference: SKIMA 2013 Proceedings  pp. 318 - 324
  Abstract/
Summary
The aim of this study is to identify the factors that can predict customers' adoption of internet banking in Bhutan. A survey questionnaire was designed and used to collect data from banks' customers and obtained 273 usable responses. The results of this study have shown that the perceived usefulness and social influence has the highest significant effects on customer attitude to accept internet banking in Bhutan. Besides, security and perceived ease of use also affects the customers' attitude towards acceptance of internet banking. The findings of this study are discussed and implications for future research are presented.
 
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