Proceedings of the International Conference on
Software, Knowledge, Information Management and Applications (SKIMA 2013)
Advanced Technology Solutions and Applications in Higher Education and Enterprises |
(from Chapter 4: e-Tourism, Edutainment and e-Learning Systems)
| Full Citation and Abstract
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Title: |
A framework of intellectual capital measurement for cross-cultural e-tourism enterprise |
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Author(s): |
Xuelian Liu, Nopasit Chakpitak, Shuang Cang, Pitipong Yodmongkol |
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Address: |
College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand and Faculty of Tourism and Culture Industry, Chengdu University, Shiling Rd, Chengdu, China
College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand
School of Tourism, Bournemouth University, Poole, Dorset BH12 5BB, UK
College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand
lxlsonia @ gmail.com, scang @ bournemouth.ac.uk, pitipong @ camt.info |
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Reference: |
SKIMA 2013 Proceedings pp. 125 - 133 |
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Abstract/
Summary |
This study aims to present a framework of intellectual capital (IC) measurement for e-tourism enterprise in China. This paper identifies three major characteristics of the framework: key success factors (SF) that should be based on an organization's strategies and contexts; using multiple processes which can overcome the limitation of a single methodology; and building a IC model that can help e-tourism enterprise improve management effectively. This research provides useful IC models for e-tourism enterprise that can improve their products and services. |
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