Proceedings of the International Conference on
Product Lifecycle Management    PLM'07
Assessing the industrial relevance

PLM-SP3, 2007
 
(from Chapter 8: Concurrent development and engineering)

 Full Citation and Abstract

Title: Aligning supply chain management and new product development: a general framework
  Author(s): Margherita Pero, Andrea Sianesi
  Address: Politecnico di Milano, Via G. Colombo, 40 I-20133 Milano
margherita.pero @ polimi.it, andrea.sianesi @ polimi.it
  Reference: PLM-SP3 - 2007 Proceedings  pp. 489 - 498
  Abstract/
Summary
Competition in the global marketplace, evolving technologies, the need to satisfy more and more sophisticated customers and the shortening product life cycles are some of the fundamental challenges that firms are facing. To remain competitive, firms should generate new products, while maintaining high supply chain performances. Therefore they should align the objectives of the processes of New Product Development (NPD) and Supply Chain Management (SCM). An analysis of the literature shows that the ''commonality-variety'' trade-off is one of the main issue when addressing this topic, as it has strong impacts on supply chain, while being one of the most important decision taken during NPD. In this article we propose a framework for studying the possibility to align NPD process and SCM process by aligning the level of variety that is created during NPD and the variety that is/can transported, in order to improve supply chain performances. To sustain and obtain alignment new PLM solutions should be proposed.
 
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