Orders > Conference proceedings > Product lifecycle management PLM'05
(from Chapter 5: Product, Process and Workflow Management)
| Full Citation and Abstract
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Title: |
The Role of The Demand Chain in Developing Product Life Cycle Strategy |
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Author(s): |
David Walters |
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Address: |
Sydney Graduate School of Management,
NSW
Australia
d.walters @ uws.edu.au |
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Reference: |
PLM-SP1, 2005 pp. 317 - 330 |
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Abstract/
Summary |
For some time a debate as been conducted concerning the efficacy of the product life cycle. Marketing academics have been polarised between views that accept and/or reject the PLC as a useful marketing concept. More recently the topic has been resurrected by the operations management discipline that have positioned the PLC as a means for life cycle planning of facilities and, for some, of inventories. While this may serve a useful function, particularly in a cost conscious management climate it is suggested that the demand chain may help focus and fine-tune the PLC. Product life cycle management should, and can, consider the possibilities opened up by taking a demand chain approach to planning. Not only does the demand chain take into account resource planning but because it is emerging in a day and age of virtual organisations the model encourages management to consider a broader range of options than were hither too considered. Hence the notion of managing assets rather than owning them has much to offer management: the skills of communication, integration and coordination are becoming important to product life cycle management. |
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