Globalisation, Technology and Sustainable Development Book Series
WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006
Global and Local Resources in Achieving Sustainable Development

2006
 
(from Chapter 14: Transportation Studies)

 Full Citation and Abstract

Title: Low cost carriers: threat or opportunity forEuropean tour operators? Some initial research findings
  Author(s): Mary Wallace, Siobhan Tiernan, Timo Linck
  Address: Kemmy Business School, University of Limerick, Ireland
Kemmy Business School, University of Limerick, Ireland
University of Limerick, Ireland
Mary.Wallace @ ul.ie, Siobhan.Tiernan @ ul.ie, timolinck @ yahoo.com
  Reference: WASD 2006 Proceedings  pp. 451 - 460
  Abstract/
Summary
This paper seeks to examine the threat posed by Low Cost Carriers (LCCs) to the traditional Tour Operator (TO)charter sector of the European tourism industry. The paper starts with an overview of European tourism travel trends, followed by a discussion of key developments in the TO sector. The results of a survey distributed to key TOs in Europe are then presented, discussed and conclusions drawn. The extent to which TOs perceive LCCs to be a threat is shaped by their own company structurescommitments, their own performance benchmarks and the existence of a strategy regarding future product planning and product differentiation. Flexibility to adapt to meet the evolving needs of a changing travel market combined with an ability to anticipate and respond to an increasingly competitive industry environment are essential attributes for the future of TOs.
 
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