Article Abstract

	Title:	The first decade of e-commerce
	Author:	Godwin C. Ariguzo, Efrem G. Mallach, D. Steven White
	Address:	Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA. ' Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA. ' Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA
	Journal:	International Journal of Business Information Systems 2006 - Vol. 1, No.3  pp. 239 - 255
	Abstract:	Executives remain hopeful, despite recent turmoil in the e-commerce business environment, that the internet will fulfil their expectations and become a source of competitive advantage. The authors of this article provide a historical review of the first decade of e-commerce and its business models. The authors provide a historical foundation so that future research will not duplicate what has already been done by documenting the evolution of e-commerce models developed by researchers during the initial decade of e-commerce. In addition, strategic challenges facing executives who seek to use the internet as part of their global business strategy are offered.
	Keywords:	electronic commerce; e-commerce growth; e-commerce business models; history; internet; global business strategy.
	DOI:	10.1504/IJBIS.2006.008598
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