Article Abstract

	Title:	Mobile commerce: its market analyses
	Author:	Ling Bai, David C. Chou, David C. Yen, Binshan Lin
	Address:	Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA. ' Department of Computer Information Systems, Eastern Michigan University, Ypsilanti, MI 48197, USA. ' Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA. ' Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA
	Journal:	International Journal of Mobile Communications 2005 - Vol. 3, No.1  pp. 66 - 81
	Abstract:	As mobile telephones begin to incorporate web browser functionality, consumers are poised to take advantage of ''virtual'' storefronts. These web-enabled mobile devices allow m-commerce to be conducted anytime and anywhere. Mobile commerce offers a platform for unprecedented penetration of the internet. This paper identifies the differences between e-commerce and m-commerce, the key attributes in developing m-commerce, the driving and impeding forces of m-commerce, and current penetration and future development in m-commerce market.
	Keywords:	mobile commerce; m-commerce; Value Added Services; VAS; Wireless Application Protocol; WAP; market analysis; mobile communications; web-enabled mobile devices; virtual storefronts; e-commerce; electronic commerce.
	DOI:	10.1504/IJMC.2005.005875
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