Article Abstract

	Title:	Operations strategy and internet purchasing: a contingent model
	Author:	Kenneth K. Boyer, John R. Olson
	Address:	Department of Marketing & Supply Chain Management, The Eli Broad Graduate School of Management, Michigan State University, N370 North Business Complex, East Lansing, MI 48824-1122, USA. ' Management Department, Kellstadt Graduate School of Commerce, DePaul University, 1 E. Jackson Blvd., Chicago, IL 60604-2287, USA
	Journal:	International Journal of Electronic Business 2004 - Vol. 2, No.1  pp. 41 - 63
	Abstract:	We examine the operational level strategies of 416 online customers of a leading office supplies retailer with over $2 billion in Internet sales via a mail survey. Our findings identify three distinct operational strategies employed by companies utilising the Internet for purchasing office supplies. Companies with more clearly defined, explicit strategies are linked with improved transactional performance. More importantly, within strategic group analysis identifies different strategic levers or operational tactics for improving performance.
	Keywords:	operations strategy; e-commerce strategy; business strategy; purchasing; technology management; internet.
	DOI:	10.1504/IJEB.2004.004558
		Purchase this Paper         Comment on the Paper