Article Abstract

	Title:	''Islamic bank of Britain'' case study analysis
	Author:	Omar Masood, Jamel E. Chichti, Walid Mansour, Muzafar Iqbal
	Address:	Business School, University of East London, Docklands Campus, University Way, E16 2RD, UK. ' Ecole Superieure de Commerce de Tunis, Universite de la Manouba, Campus Universitaire de la Manouba, 2010 Tunis, Tunisia. ' Institut Superieur de Finances et de Fiscalite de Sousse, Universite de Sousse, Tunisia. ' Centre of International Capital Markets, Business School, London Metropolitan University, London, UK
	Journal:	International Journal of Monetary Economics and Finance 2009 - Vol. 2, No.3/4  pp. 206 - 220
	Abstract:	The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. In this study, we focus on the 'Islamic Bank of Britain' the only indigenous bank of its kind in UK. The attempt is made to assess the degree of customer awareness, satisfaction as well as selection criteria. A sample of 200 respondents took part in this study. The responses where shows a certain degree of satisfaction, there few respondents also have expressed their dissatisfaction with some of the Islamic bank's services.
	Keywords:	Islamic banking; customer requirements; customer satisfaction; Islamic Bank of Britain; services marketing; Islamic finance; UK; United Kingdom.
	DOI:	10.1504/IJMEF.2009.029059
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