Article Abstract

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Title: |
Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises |
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Author: |
Enrique Bigne-Alcaniz, Joaquin Aldas-Manzano, Luisa Andreu-Simo, Carla Ruiz-Mafe
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Address: |
Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia and IVIE, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain |
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Journal: |
International Journal of Electronic Business 2009 - Vol. 7, No.6 pp. 599 - 624 |
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Abstract: |
This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms' previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived benefits and the intention to continue adopting B2B. Our results show that the more e-B2B is used in SMEs, the higher the level of perceived benefits and this, in turn, has a positive influence on the intention to continue doing B2B e-commerce. Managerial implications of these findings are also discussed. |
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Keywords: |
B2B; business-to-business; e-commerce adoption; perceived benefits; SMEs; small and medium-sized enterprises; Spain; electronic commerce. |
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DOI: |
10.1504/IJEB.2009.029049 |
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