Article Abstract

	Title:	A study on direction of development of business to customer m-commerce
	Author:	Adela S.M. Lau
	Address:	Department of System Engineering and Engineering Management, The Chinese University of Hong Kong, Shatin, Hong Kong, China
	Journal:	International Journal of Mobile Communications 2003 - Vol. 1, No.1/2  pp. 167-179
	Abstract:	This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are: user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given.
	Keywords:	m-commerce; business opportunities; future direction; business-to-customer.
	DOI:	10.1504/IJMC.2003.002464
		Purchase this Paper         Comment on the Paper