Article Abstract

	Title:	A knowledge management reading of electronic commerce: experience in the Italian clothing industry
	Author:	Gianluca Marchi, Giuseppe Nardin, Enrico Scarso, Ettore Bolisani
	Address:	University of Modena e Reggio Emilia, Department of Business Studies, via Berengario 51, 41100 Modena, Italy. University of Modena e Reggio Emilia, Department of Business Studies, via Berengario 51, 41100 Modena, Italy. University of Modena e Reggio Emilia, Department of Business Studies, via Berengario 51, 41100 Modena, Italy. University of Padova, Department of Management and Engineering, stradella San Nicola, 3, 36100 Vicenza, Italy
	Journal:	International Journal of Electronic Business 2003 - Vol. 1, No.3  pp. 258-280
	Abstract:	The paper aims to explore the application of a knowledge-based approach for the practical understanding of the potential of Electronic Commerce (Ecom). It firstly discusses the main elements that should (or may) characterise a knowledge-based view of Ecom, based on the analysis of recent literature on knowledge management. Then, the application of such elements is suggested for analysing Ecom in a specific context of application, the Italian clothing industry. The recent experience in that sector is examined, as well as the way the knowledge-based view proposed can be of use to understand the success and limitations of specific Ecom projects; this is done with particular reference to a specific case-study (Ecom projects of the Italian clothing firm ''Basic Net''). The potential and limitations of the approach adopted here is then discussed, as well as possible future research directions.
	Keywords:	knowledge management; electronic commerce; apparel industry; Italy.
	DOI:	10.1504/IJEB.2003.002177
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