This paper provides a theory to account for how emerging business models and trends are driving scale and scope economies in the mobile wireless industry. Despite raising expectations, the mobile wireless industry is currently volatile. As difficult market conditions persist, the industry's players have been striving to streamline their services, applications and revenue models to build sustainable businesses. Based on extensive studies of investment patterns and business models of companies operating across the world, this paper describes eight emerging technological and business trends and models, and how these models are improving operational efficiencies in the value chain, thereby growing sustainable businesses.
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