Article Abstract

	Title:	Utility-based design of mobile ticketing applications – a conjoint-analytical approach
	Author:	Hans H. Bauer, Tina Reichardt, Stefanie Exler, Eva Tranka
	Address:	Department of Business Administration and Marketing II, University of Mannheim, L 5, 1, 68131 Mannheim, Germany. ' Department of Business Administration and Marketing II, University of Mannheim, L 5, 1, 68131 Mannheim, Germany. ' Department of Business Administration and Marketing II, University of Mannheim, L 5, 1, 68131 Mannheim, Germany. ' ZS Associates International Inc., Lyoner Strasse 15, 60528 Frankfurt, Germany
	Journal:	International Journal of Mobile Communications 2007 - Vol. 5, No.4  pp. 457 - 473
	Abstract:	Mobile ticketing is regarded as one of the most promising applications within m-commerce. However, consumer acceptance will only be high, if mobile ticketing is perceived as beneficial. An analysis of the value drivers of mobile ticketing is thus essential. The goal of this study therefore, is to apply consumer behaviour theory to identify the factors that add to the perceived value of mobile ticketing. For this purpose a theoretical analysis is complemented by a conjoint analytical study, the results of which reveal that cost and time-related issues are decisive. To take account of preference heterogeneity, three consumer segments are identified.
	Keywords:	conjoint analysis; mobile commerce; m-commerce; m-ticketing; user orientation; mobile communications; mobile ticketing; consumer behaviour; perceived value; football matches; soccer; Germany.
	DOI:	10.1504/IJMC.2007.012791
		Purchase this Paper         Comment on the Paper