Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use
by Priyanka Gupta; Sanjeev Prashar; T. Sai Vijay; Chandan Parsad
International Journal of Business Information Systems (IJBIS), Vol. 36, No. 2, 2021

Abstract: The 4G revolution has enhanced smartphone penetration by 21.3%. Subsequently, the rapid expansion of different categories of mobile applications has changed the way consumers think, exchange information, shop, play games, and connect socially. This study, based on information mobile applications (apps), aims to predict and identify the specific antecedents that influence consumers to use an information app on a continuous basis, with the mediating effects of perceived usefulness and ease of use. Using structural equation modelling, causal analysis found relationships between perceived usefulness and interactivity and between perceived ease of use and information quality, system quality, and interactivity. Moreover, both mediating variables lead to continuous intention to use the app. The paper concludes with practical implications for m-commerce users.

Online publication date:: Fri, 05-Feb-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com