Audio management in the development and branding of Krk Island
by Christian Stipanović; Diana Grgurić; Nataša Jurina
International Journal of Tourism Policy (IJTP), Vol. 8, No. 4, 2018

Abstract: The paper studies music as an essential element of both the tourism offering and promotion in branding the destination and making it distinctive. Theoretical determinants are based on a multi-disciplinary approach to studying the research subject and build upon the recent literature. To analyse the current state and actively create the future of the audio offering and promotion of Krk Island, applied research was conducted based on a survey of stakeholders and destination managers, a study of the acoustic quality of a music concert and the proposals of the authors based on the scientific literature. An audio management model that incorporates the valorisation of sound and music within a soundscape approach, as well business operations within the framework of a tourism product club as a new collaborative way of doing business, is put forward to facilitate the development of audio products aimed at ensuring a one-of-a-kind tourist experience as well as profit multiplication.

Online publication date: Fri, 29-Mar-2019

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