An empirical study on consumer attitude and intention towards online shopping
by Priya Sethuraman; Jayanthi Thanigan
International Journal of Business Innovation and Research (IJBIR), Vol. 18, No. 2, 2019

Abstract: Keeping in step with global practices, the Indian subcontinent too is witnessing a change in the shopping attitude of the consumers, reflecting a steady shift from traditional brick-and-mortar stores towards online shopping. Factors such as the deeper penetration of the internet and the easy accessibility of Smartphones, supplemented by changing lifestyles, have all triggered a rise in this trend. The study seeks to identify the factors that influence the perceived quality of a website and also analyse the effect of these factors towards consumers online purchase intention in the Indian continent. Further, it tries to establish how factors such as perceived quality, trust, and attitude towards online shopping influence a consumer's online purchase intention. The findings of the study reveal that perceived quality helps to win over the trust of the consumers, which then motivates them to make an online purchase, thus inducing a positive online purchase intention.

Online publication date: Fri, 07-Dec-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email