A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida Online publication date: Mon, 08-Oct-2018
by Narendra Singh; Mukul Gupta; Saroj Kumar Dash
International Journal of Indian Culture and Business Management (IJICBM), Vol. 17, No. 4, 2018
Abstract: This research attempts to discover the major key factors affecting the buying decisions of customers to buy residential apartments in Noida and Greater Noida. The sample consisted of those respondents who either bought an apartment in the previous year or were planning to buy in the upcoming years. Data were collected through a questionnaire. The collected data were analysed with the help of SPSS. The result shows that the most important affecting factor is 'structure and design' among other factors. Further, the study suggested that real estate marketers should give importance to the extracted factor while offering apartments in the market.
Online publication date: Mon, 08-Oct-2018
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com