Does satisfaction of P2P online transportation affect consumer willingness to purchase their own vehicles?
by Adhi Setyo Santoso; Ihsan Hadiansah; Efraim Christoni
International Journal of Business and Globalisation (IJBG), Vol. 21, No. 3, 2018

Abstract: The discussion about the platform ecosystem in the business model literature has been growing for the past few decades. The firms that operate in this context often disrupt the incumbent businesses through disruptive innovation with a multi-sided platform (MSP) business model, including a peer-to-peer (P2P) sharing economy services. However, there are limited number of studies that explore the disruptive potential of those business models from a consumer behaviour perspective. Therefore, based on the phenomenon of the rapidly growing P2P online transportation in Indonesia, this study analyses the further effects of consumer behaviour changes towards the ownership intention of new private vehicles because of sharing economy usage. The results of the quantitative research approach by using PLS-SEM among 216 P2P online transportation users can conclude that there are significant differences regarding consumer willingness to purchase new vehicles among users who already own private vehicles and those who do not own vehicles.

Online publication date: Tue, 02-Oct-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email