Reasons and attributes for the use of mobile learning in a Brazilian financial institution
by George Leal Schafflor Mello; Gardênia Da Silva Abbad; Lana Montezano
International Journal of Mobile Learning and Organisation (IJMLO), Vol. 12, No. 4, 2018

Abstract: This article aims to identify the main reasons and attributes perceived by actors involved in the adoption of a mobile learning model and its influences in the construction of the foundations for a possible training transfer evaluation model in business team training, adopted by financial organisation present in 23 countries, with assets of US$315 billion. The study was a descriptive-exploratory, cross-sectional, qualitative case study, using data collection techniques of documentary research, focus groups, interviews and questionnaires. Documentary and content analysis by judges were used. The main reasons identified were applicability in the work and support for the presential instruction, and the key attributes were mobility, ubiquity, ease, interactivity and convenience. Further studies are recommended for a better understanding of the learning process in the new mobile reality, as well as for the improvement of the specific instructional design and evaluation of the results produced.

Online publication date: Sat, 26-May-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Learning and Organisation (IJMLO):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email