Friendship acceptance on Facebook: men prefer cold calls from attractive women while women favour unattractive friends
by David Weibel; Bartholomäus Wissmath
International Journal of Web Based Communities (IJWBC), Vol. 14, No. 3, 2018

Abstract: Our study broadens an experiment conducted by Wang et al. (2010). In their study, screenshots of fictitious Facebook profiles were presented to participants of a university class who were then asked whether they would be willing to accept a friendship. In contrast to the original study, we aimed to investigate actual behaviour of social media users instead of mere intentions. Therefore, we sent out actual friendship requests from male or female profile owners who were either attractive or unattractive. The requests were sent to a sample of 800 Facebook users. We could show that about 10% of these users responded to the cold calls. In line with Wang et al. (2010), male users accepted more invitations from attractive female profile owners. However, in contrast to Wang's findings, female users accepted invitations from unattractive profile owners rather than from attractive profile owners, regardless of the profile owners' gender.

Online publication date: Thu, 20-Sep-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email